Thursday, April 30, 2020

Quick and Dirty tip for Amplifying LinkedIn

When you think about cutting edge social media tactics, PDF file-sharing probably isn't the first thing that comes to mind. But when it comes to getting seen on LinkedIn, the world's biggest B2B and professional social network, it's something to keep in mind.

I stumbled upon by accident a couple of months ago as part of my work managing ACUE's brand account on LinkedIn. We'd been doing a good putting out an increasingly diverse array of content. Native video, infographics, photo slideshows, etc. For anyone who's familiar with LinkedIn's publishing tools, there's also the "File" button that shows up when creating new content.

And it's basically a function to give B2B and SMB a place to share content that ordinarily has a pretty short shelf-life as a print-out document. think about it. You spend a ton of money and time fine-tuning the copy of a press release, or iterating on the design and format of glossy marketing collateral. It gets used at a board meeting or handed out at conferences. Maybe it gets posted on your web site for posterity. But it's not a format that's condusive to much more use beyond that.

Well, LinkedIn's alrorithsm are bringing back the PDF file, so consider it something for your LinkedIn toolkit.

1 comment:

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